Adapting, to find balance
between tradition and new
ideologies or novelties.
Longboard Vineyards is a micro-winery based in Napa, California, founded by a surfer turned winemaker who believes that wine and
the culture of surfing can coexist, creating a bold and modern wine experience. Every batch is different in its flavor based on the grapes they cultivate at the time. With this in mind, the goal was to create
a cohesive brand system that showed the austerity of winemaking and the culture of surfing by using the idea of old school longboard
surfing, pairing the flavor of each bottle of wine to a board that would represent its flavor.